Segment

Segment is a customer data platform that helps you collect, standardize, and route analytics data. With the Segment + FeatureOS integration, you can track traffic and key user activities on your feedback portal, giving your team deeper insights into how customers engage with your product feedback.

This integration lets you see not just traffic numbers, but meaningful actions like upvotes, comments, and new posts. The result? A clearer understanding of what your users want and how they interact with your feedback portal.

Getting Started with Segment + FeatureOS

If you’re new to Segment

1. Sign up for an account at segment.com.
2. Create a new workspace.
3. Add a source:
   • Choose JavaScript Website as the source.
   • Enter the website name and your FeatureOS portal URL.
   • Click Create Source.
4. Copy the Segment ID (Write Key).
5. In FeatureOS: Go to Dashboard → Organization Settings → Integrations → Segment Analytics and paste the key.

If you already use Segment

1. Go to your existing Segment Workspace → Sources.
2. Select the source you want to use with FeatureOS.
3. Navigate to Settings → API Keys.
4. Copy the Write Key.
5. In FeatureOS: Go to Organization Settings → Integrations → Segment Analytics, paste the key, and click Update.

You’re all set! Head to Segment → Sources → Debugger to view live events from your FeatureOS portal.

Events You Can Track in Segment

• Post upvotes & downvotes
• Upvotes on behalf
• Comments on posts
• New post submissions
• Subscribing to a post

Why This Helps

• Product teams: Understand which posts and boards drive the most engagement.
• Growth teams: Analyze feedback activity as part of your customer journey.
• Support & success teams: Spot patterns in comments and subscriptions to improve resolution times.